Good news – WhatsApp will soon let businesses send you personalized messages

Meta is looking to capitalize on the 200 million users now catered to by WhatsApp Business, which previously stood at 50 million in 2020.

With ‘click-to-WhatsApp’ ads now accounting for a healthy part of the platform’s revenue, the Meta-owned messaging platform is now looking to expand that to allow users to generate ads without needing a Facebook account.

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