Ford slams the brakes on its electric cars – here’s what that means for EVs

Despite headlines focussing on the fact that automotive manufacturers across the globe are rapidly phasing out the internal combustion engine, it seems many companies are struggling with the slow customer uptake of electric vehicles.

Yesterday, Ford Motor announced that it is postponing the $12 billion it had planned to spend on new EV manufacturing capacity, citing the fact that customers in North America are reluctant to pay the premium demanded by EVs.

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