Amazon is the latest big tech company to ditch passwords – here’s why it matters to you

Amazon has joined the recent trend of big tech firms offering passwordless logins for its customers. 

The retail giant is rolling out support for passkeys on its website and apps, meaning customers won’t need to enter their password to login. Instead, all they need to do is authenticate their access with whatever they use to lock their smart device, such as their fingerprint, face, or PIN.

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